Soul Culture stocks Daily Irie Wear who are German designers. They originally designed clothes for musicians, had close affiliations with Jamaican culture in Berlin and have a great love for Jamaica. The result is a line of clothes that is urban and hip with conscious connotations. The line is sold throughout Europe and just recently in Canada.

Soul Culture is the only stockist in Jamaica. Be sure to pay them a visit as owner Beate has designed a store that is great to shop at. Soul Culture is opposite Negril Hardware on the West End Rd.